There's enough info from other reviews for a long description to be unnecessary.
It's a true WYSIWYG experience here. Rooms look the ones in the travelers pics and most reviews make the same basic points.
It's well run and the staff strike the right balance between flexibility, efficiency and familiarity which is surprisingly all too rare.
It's still a great choice for anyone who likes to be close enough to but far enough away from Bangla madness and prefers a little self-sufficiency to the regular hotel experience.
First time in Phuket and BYD Lofts. The hotel driver was waiting for us. 1st impressions were great from the staff. Whenever we had a question it was addressed immediately. The room was clean and comfortable. The location of the hotel is perfect for anything we wanted to do in Patong.