Not the first time we have stayed at BYD Lofts and most definitely will not be the last.
Rooms spacious, modern, clean and airy whilst at the same time, cannot hear a single noise from outside. Great sized balconies and all fixtures/fittings you would expect from a serviced apartment-type hotel experience.
Staff from front-desk to security are all super-friendly and nothing is ever too much trouble.
Great breakfasts (primarily because they cook to order as opposed to everything pre-cooked), very friendly breakfast/restaurant staff and the restaurant itself has a wide/varied menu.
Having the 'Wine Collection store located on the premises is great and all told, one of the best places we have stayed in Phuket over the past 20 years - and we visit 4-5 times a year and so we do know what's good and what's not!