I've visited Phuket many times, and have always avoided Patong because it seems quite noisy and congested with people. After reading the reviews of BYD Lofts, I decided to give the area a chance, and I couldn't have been happier with my decision. The hotel is set right off the main street, so I had all the convenience with none of the chaos. The beach is about a 5 minute walk, the breakfast is amazing, the staff is accommodating and friendly, the rooms are modern and clean, and the hotel has an in-house wine shop! What more could anyone ask for!? Hats off to the proprietors of this fine establishment.